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- Posting More Isn’t Always the Answer — Try This Instead.
Posting More Isn’t Always the Answer — Try This Instead.
Zoë Ott
May 13, 2025
This week, we’re talking all things social media — the wins, the work, and the reality behind growing a meaningful digital presence. From community-building strategies to beginner-friendly tips, we’re digging into what it really takes to show up online with purpose. Plus, with Greensboro’s Startup Week in full swing, there’s no better time to connect and be seen.
Let’s get into it 👇
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📅 Join us at the next TriadNavigator Connects meetup - where entrepreneurs share insights, collaborate, and grow together.
💬 Schedule a one-on-one session with our Community Engagement Specialist to get the personalized support you need.
Here's what you'll find in this issue:
🔥 Hot Take: How Strategic Community-Building Can Outsmart the Algorithm
This week, we’re reflecting on what it really takes to grow on social media — and spoiler alert: it’s a lot more than just posting content and hoping for the best.
Planning out posts takes time. Showing up consistently takes effort. And turning followers into supporters (or customers) takes intentional relationship-building — just like real-life networking. Because even once you hit a higher follower count, that doesn’t guarantee real engagement like likes, comments, or conversations.
At TriadNavigator, we’ve been doubling down on this mindset as we prep for and go into Startup Week with Launch Greensboro. Instead of going it alone, we’ve leaned into collaboration — tagging community partners, interacting with mutuals, and showing love to the people who make our ecosystem thrive. And it’s paying off: we’re seeing more reach, more reposts, and more new faces discovering our work — many of them from outside our existing follower list.
All in all, social media growth isn’t just about strategy — it’s about connection. The stronger your relationships, the more your content travels.
Not sure where to start? Keep reading to see how one of our Triadpreneurs breaks it down in this week’s Business Tip. ⬇️⬇️⬇️
For this week’s Business Tip, we sought out expert advice from one of our own ‘Triadpreneurs’ on simple, strategic starting points for businesses that want to get their socials up off the ground.
In response, Aparna Meyerson, founder of Telos Marketing, shared with us the Five Cs of social media success — a clear and practical foundation for building your brand online:
Creativity – Make your content memorable and engaging
Clarity – Know what you want your audience to do or learn
Consistency – Show up regularly to build trust and visibility
Commitment – Don’t stop just because early posts don’t go viral
Customer Focus – Prioritize content that serves your audience’s needs
Want to know how to pick the right platform, build a content calendar, or set social-media-specific SMART goals?
Aparna dives further into each of these topics with her free video tutorial and article, featured now on our Triadpreneur Biz Blog — consider it an exclusive sneak peek of her upcoming DIY social media training courses for entrepreneurs 😉.
🔦 Entrepreneur Spotlight: Aparna Meyerson with Telos Marketing LLC
Aparna Meyerson, founder of Telos Marketing LLC
Meet Aparna Meyerson, founder of Telos Marketing LLC — a purpose-driven social media agency helping small and medium-sized businesses carve out their niche online. With a background in social work and grassroots organizing, Aparna’s passion for community-building is at the heart of her business.
Telos specializes in supporting women- and minority-owned enterprises through strategic content creation and social media management. Her mission? To make digital marketing feel less overwhelming — and more empowering — for small business owners.
🎉 Recent Win: Aparna recently trained over 30 women real estate professionals through the Women’s Council of Realtors NC Piedmont — and is now proud to serve as a strategic partner of the organization.
💬 Words of Wisdom:
“Shifts happen — stay steady on course and believe in yourself.”
🚀 Coming Soon:
Aparna is gearing up to launch a series of DIY digital courses designed to help entrepreneurs grow their brand online — no fancy marketing background required.
Want to learn more about Aparna’s services and upcoming DIY training courses?
🚀 Event Spotlight: Startup Week Continues!
Startup Week is officially underway — and there’s still time to catch some of the most insightful sessions of the week!
🗓 Tuesday, May 13th + Wednesday, May 14th are packed with panels featuring founders, funders, and ecosystem builders who are shaping the future of entrepreneurship in the Triad.
Whether you’re looking to grow your network, learn from seasoned entrepreneurs, or just soak up the energy, these panels are a must-attend.
Click the link below to save your seat!
📅 Mark Your Calendar
May 13 - Arts & Nonprofit Organizations: Civil Rights Trainings for Leaders
May 13 - How to Find Financing For Your Business (Pathway to Success Session 5)
May 13 - Startup Week Networking Celebration
May 14 - Womenpreneur Wednesday
May 14 - Financial Health for Small Businesses: Make the Most of Every Dollar
May 15 - Founders Forum, Sponsored by Flow & Greater Winston-Salem Inc.
May 15 - Economic Impact Day
May 16 - Leaders Who Lunch Topic #1: Burnout
May 20 - How to Keep Records and Accounting for your Business (Pathway to Success Session 6)
May 21 - Entrepreneur Orientation
If you found this newsletter helpful, chances are a fellow entrepreneur in your circle will too. Forward it to a friend, colleague, or favorite coworking buddy—let’s grow this community together. 💬✨
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