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5 Proven Tips to Clarify Your Message and Attract the Right Customers

Author

Zoë Ott
March 18, 2025

Welcome back to TriadNavigator!

We’re kicking off this week’s newsletter with some advice from our entrepreneur spotlight guest Malik Norwood with 5 Tips to Move Your Sales With Better Messaging - but first, let's cover the basics:

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Here's what you'll find in this issue:

📝Business Tip: Why Your Messaging Matters in 2025

In today's noisy marketplace, it's not enough to just describe what you sell. To truly connect with your audience, you need to tell a compelling story that positions your customer as the hero — and your business as their guide.

Here’s how to craft a winning message using the power of story branding:

1. Identify Your Customer’s Problem
Start by addressing their biggest pain points. The more specific you are, the more your audience will feel understood.

2. Position Your Business as the Guide
Your brand isn’t the hero — your customer is. Position yourself as the experienced guide with the tools and solutions they need to succeed.

3. Present a Clear Plan
Outline simple steps your audience can follow to achieve their goals. Clarity wins.

4. Call Them to Action
Whether it’s booking a call, requesting a demo, or downloading a guide — make your call to action bold and obvious.

5. Paint the Picture of Success
Showcase what life looks like once their problem is solved. Help your audience visualize the transformation they’ll experience by working with you.

*Pro Tip: StoryBrand just launched a powerful new tool that uses AI to help businesses craft clear, compelling messages. Utilize StoryBrand.ai to create consistent messaging across your website, emails, and social media:

🔦Entrepreneur Spotlight: Malik Norwood with MalikMoves

Like many entrepreneurs, Malik Norwood started with a simple realization—running a business is hard, but scaling it efficiently is even harder. After streamlining and automating his own service-based business, he saw a bigger opportunity: helping other entrepreneurs do the same. That’s how Malik Moves was born.

Now, Malik works with small and medium-sized businesses to implement lead generation, sales automation, and AI-powered growth strategies, giving business owners the freedom to focus on what they do best. But his journey hasn’t been without challenges.

“One of my biggest struggles was balancing my personal brand with the growth of my business,” Malik shared with us. “I had to get really clear on what I offered, focus on high-value services, and build strategic partnerships to create a solid foundation.”

That clarity paid off—Malik recently rebranded as a Business Growth Partner, a move that’s allowing him to attract more serious clients and deliver even bigger results.

His advice to fellow entrepreneurs? "It doesn’t have to be perfect—just start."

If you’re an entrepreneur looking for smarter ways to grow, Malik invites you to book a free discovery call: Schedule Here.

❗️Follow Malik’s journey: MalikMoves.com | @MalikMoves on all platforms

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